Iphakheji ye-Semalt E-Commerce SEO - Ithuluzi Eliphelele Lokukhiqiza Ithrafikhi

Njengengxenyekazi ye-SEO neyokuMaketha , iSemalt yakhelwe ngezinsizakalo eziningana, zonke ezingaba usizo kumabhizinisi akho e-commerce. Ingabe ungomunye wezinkampani eziyizinkulungwane ze-e-commerce laphaya? Ngabe ufuna umhlinzeki wesevisi onokwethenjelwa oqinisekisa ukutholakala kwethrafikhi enkulu kuwebhusayithi yakho? Hhayi, usesho lwakho lusanda kuphela. Lapha eSemalt, sihlangabezana nazo zonke izidingo zakho ze-SEO. Ukwazi kabanzi ngezinsizakalo zethu, ungachofoza lapha.

Njengomuntu osomabhizinisi nosomabhizinisi, siyabuqonda ubuhlungu bakho lapho wenza imizamo yakho, kepha akekho umuntu ongabazisa. Sikusiza ukuthi ubeke inkampani yakho namabhizinisi isikhundla kwizindawo zokucinga eziphezulu, futhi sikugcina lapho.

Izinsizakalo zethu ngeke zinikeze ngocezwana lukaphayi noma ipitsa lakho elihle kakhulu; sikunikeza njalo izingcezu-ngale ndlela awulungelanga usuku, isonto noma inyanga. Uma nje ungabambisene nathi, iqembu lethu lizoqhubeka lihlaziya iwebhusayithi yakho futhi lenze kahle izinga layo. Sizokunikeza ngokugeleza komgwaqo okuqhubekayo okusiza ukuthengisa inkampani yakho.

Ukuze uqhube ibhizinisi le-e-commerce eliyimpumelelo namuhla, udinga ithrafikhi engaphezulu kuwebhusayithi yakho. Kepha lokho akwanele; futhi udinga lokho kuchofoza ukuze uhlale, uzulazule kusayithi lakho futhi uthole izinsizakalo noma izimpahla abazidingayo.

Ngakho-ke yini iwebhusayithi yakho ezodinga ukukwazi ukukhipha okunjalo futhi ikulethe inzuzo enobuhlakani, kahle impendulo ilula — Semalt e-commerce SEO package.

Imfihlo yethu ilele emandleni ethu okukhiqiza isimanga se-organic emangalisayo. Ngikholwa ukuthi uke wezwa ngama-SEO, kepha uma ungakhathazeki; sinesihloko esifanele wena. Ukufundwa okusheshayo futhi okulula okukukushukumisela ukuba usheshise ngokushesha. Chofoza lapha ukuze ufunde izisekelo ze-SEO.

Uma ujwayelene ne-SEO, uyazi ukuthi i-organic traffic ayifani nezinye izinsiza zokuthengisa zewebhusayithi yakho. Akukhona ukuthi uthola kuphela ukuchofoza "ngokweqiniso", kodwa futhi kukhululekile ngokuphelele. Njengebhizinisi elisha, siyaqonda ukuthi ukuhamba ngezinyawo zakho akunakuba lula. Ukwakha ubudlelwano, ukulwa nezinja ezinkulu nokukhokhela konke okudingayo kungaba nzima. Lokhu kwenza kube nzima ukuthi ungakhokhela imikhankaso ekhokhelwayo ezinjini zokucinga.

Yize lezo zinsizakalo ezikhokhelwayo zikuthola ngokuchofoza ngokushesha, kuzokwenzekani uma usuphelelwe yimali ukuze uzixhase? Ungaqinisekisa ukuthi isiza sakho sizosigcina leso sikhundla? Yingakho ithrafikhi ye-organic eqhutshwa yi-organic ihamba phambili. Nge-organic traffic, uyazi ukuthi iwebhusayithi yakho ayibalwa ngoba uyayikhokhela, kepha uyazi ukuthi i-E-commerce SEO yakho isebenza ezimeni eziphambili.

Kodwa-ke, kaningi kunalokho, abanikazi bebhizinisi le-e-commerce abakwazi ukusebenzisa inzuzo ye-SEO. Abazi kahle ukuthi bawakha kanjani amakhasi okufika, ngathi amakhasi amakhasi noma amasevisi webhizinisi lokukhiqiza. Le nto inesibopho sokubhubhisa amabhizinisi amaningana ayenamandla amakhulu. Ngaphandle kolwazi nekhono lokudonsa ithrafikhi, iwebhusayithi yakho ihlala iluthuli lokuqoqa i-cyber.

Kuze kube yilapho uthola ilungelo lakho le-SEO, ukwandisa isabelozimali sakho sokukhangisa bekungeke kukwenze okuhle kakhulu. Akunandlela ongavakashela isiza ngaphandle kokuqukethwe okujabulisayo nokuhlala. Kepha ikhona indlela yokuphuma. Uma uzizwa sengathi ushaya udonga lapho uzama ukudonsela ithrafikhi esayithini yakho, udinga ukuthintwa okuhle. Futhi ngokungafani namanye amawebhusayithi amaningi, siyabiza, sinolwazi futhi sikubeka kuqala.

Ukukunikeza okungcono kakhulu, ithimba lethu liqukethe izazi zomnotho, abacwaningi, ababhali, nochwepheshe onguchwepheshe oqinisekisa ukuthi zonke izidingo zakho newebhusayithi yakho ziyahlangatshezwa. Ngale ndlela, akekho umuntu omela ithuba lokukushaya phezulu.

Ngaphambi kokuthi siqale ukwabelana ngamathiphu athile, sithuthukise lezi zeluleko ngokususelwa ocwaningweni olunzulu lokuthi senze kanjani amawebhusayithi ethu ukuba aqoke, imibono yemakethe, izitayela zamanje kanye nokwenza okuhle. Ngaphambi kokuthi uzame noma iyiphi yalezi zeluleko ngokwakho, sithanda ukuchaza ukuthi yonke iwebhusayithi ihlukile futhi ikhethekile. Lokhu kusho ukuthi asikho isiqinisekiso sokuthi lokhu kuzokusebenzela. Ukuze uthole okuhle, udinga okungcono kakhulu. Thola ithimba lethu lochwepheshe ukuze lidlule kwisiza sakho futhi ulinikeze ukuthinteka okuhle.

Ngokwakho, noma iziphi izinguquko ozenzayo kuwebhusayithi yakho kufanele zenziwe ngokucophelela okukhulu.

Enye yezindlela ezinhle zokuheha abathengi abasha ukwenza imibono yabasebenzisi abadala ibonakale kubo. Lokhu futhi kukhulisa ukubonakala kwakho ngolwazi oluhlukile ekhasini lakho lokuchaza. Akekho ofuna ukuthenga kumthengisi ongenazibuyekezo. Njengoba kunama-scammers amaningi ku-inthanethi, kufanele wakhe ukwethembana ngaphambi kokuthi abathengi bakwazi ukwenza izinsiza zakho. Ucwaningo luye lwabonisa ukuthi ngaphezu kwe-90% yabasebenzisi be-inthanethi bayakwethemba ukubuyekezwa kwabathengi. Ngokubonisa izibuyekezo zakho ezinjini zokusesha, abathengi bazizwa beqiniseka ngaso leso sikhathi ngomkhiqizo wakho nangomkhiqizo. Ngemuva kwalokho, ngeke babe nenkinga yokuvakashela iwebhusayithi yakho ukukuhlola.

Ukugqamisa lokhu kubuyekezwa nakho kuhle emizamweni ye-e-commerce SEO. Ukubuyekezwa okucebile kokuqukethwe kukhuluma ngezinsizakalo zakho namanye amagama angukhiye we-SEO asabonakala kwisiza sakho. I-Google iyakubona lokhu, futhi iwebhusayithi yakho inethuba elingcono lokufika endaweni ephezulu.

Enye inzuzo enhle yokubuyekezwa komthengi ukuthi banikeza abathengi umbono. Lokhu kulungile ngoba bakhuluma ngezinzuzo ozihlinzeka ngombono ohlukile.

Ngeshwa, elinye isayithi libonisa lezi zibuyekezo ngendlela izinjini zokucinga ezingakwazi ukuzifunda. Yize amawebhusayithi esungula ukufunda lezo zibuyekezo ze-javascript, kungcono ungazilindi ukuthi ziphelele.

Incazelo yakho yeMeta ukugqoka kwakho kunoma yimuphi umhlangano. Ukuthi livela kanjani linquma ukuthi amalungu akho ebhodi akuthatha kanjani. Ihembe eligoqiwe ngothayela olugobile ngeke likutholele leyo nkontileka. Lapho izinjini zokucinga zibonisa umphumela ku-inthanethi, zengeza ukubhala okuncane ngaphansi kwesihloko noma iwebhusayithi echaza ukuthi yini ozokuthola uma uqhafaza lelo khonkco. Yilokho esikubiza ngokuthi yi-metadata. Imethadatha yakho ibalulekile ekukholiseni abasebenzisi ukuthi babhale isixhumanisi sakho hhayi abanye.

Ukubhala incazelo ye-meta, ngaphandle kwamagama angukhiye akukuhle. Kufana nokubuka umkhangiso ongasho umkhiqizo awakhangisayo. Njengebhizinisi le-e-commerce elishintsha njalo imikhiqizo yalo, incazelo ye-meta izoshintsha njalo futhi ukuthola indlela yokuyigcina ihlanganyela kungaba nzima kancane. Njengenkampani encane lesi sikhathi sokudonswa kwamathuba namathuba ongenawo ngobuningi yingakho amabhizinisi amaningi ekhetha ochwepheshe be-SEO abanjengoSemalt ukuze abasize.

Ekugcineni, qinisekisa ukuthi imininingwane yakho yemethadatha ihlukile. Abafundi bakho bafuna ukukholwa ukuthi wehlukile futhi ukhethekile nangaphambi kokuba bavakashele isayithi lakho.

Okuqukethwe okuhlukile kube yinto eza kuqala kusukela i-Google ikhiphe i-Panda algorithm yayo. Le algorithm igxile ekuthuthukiseni okuqukethwe kwekhwalithi ephezulu kuqala. Inhloso yalokhu kuthuthukiswa bekuwukuhlawulisa amawebhusayithi aqopha okuqukethwe kwamanye amawebhusayithi.

Enye yezindlela ezinhle zokuqinisa iwebhusayithi yakho ngokuqukethwe okuyingqayizivele kanye nokwenziwe ngcono kwe-SEO. Lokhu kukubeka ethubeni elihle lokubonwa futhi izivakashi zakho zizwa umuzwa oyingqayizivele osiza ukuthenga nezincomo.

Kubanikazi bamawebhusayithi asivele ekhona, kuwukuhlakanipha ukuthi uhlole isayithi lakho nganoma yikuphi okuqukethwe okuphindwe kabili. Uma ubona noma yikuphi, phinda ubhale. Lokhu kukunikeza ithuba ngaphezulu komncintiswano wakho.

I-Schematic markup ingenye yamathuluzi abaluleke kakhulu lapho usebenza nge-eCommerce SEO. Ngokudabukisayo, ihlala ingenye yamathuluzi asetshenziswe kabi kakhulu we-E-commerce SEO. Lezi zingwadla ezincane zithuthukisa imiphumela yakho ngokubeka izilinganiso zezinkanyezi kanye namathegi entengo ngqo ku-Google. Ngabe uqaphele ukuthi ukhetha ukuthenga kusuka kumawebhusayithi lapho ubona khona umkhiqizo nentengo yawo khona lapho ekhasini lemiphumela le-Google? Lokho kuyithuluzi elisemqoka esilisebenzisela amawebhusayithi akho.

Yize lokhu akuyona into esezingeni eliphezulu, lolu lwazi olujabulisa ukubukeka luhlinzeka ngesikhuthazo esingezekile sawo wonke umsebenzisi sokuchofoza kusixhumanisi sakho.

Ngokuthinteka kwethu okuhle kanye nazo zonke lezi zici ezihehayo, asikho ngempela isizathu sokuthi kungani ungadingi ukuthi iwebhusayithi yakho ibe phezulu kwezinga le-Google. Esikhathini esiningi, sizama konke okusemandleni ethu ukunciphisa izindleko kepha ngaphi? Ngokuthola usizo olungeyona inkambiso, umane unganikeli iwebhusayithi yakho okungcono kakhulu. Akekho ongenza yonke into ngesandla esisodwa, futhi ngoba nathi sifuna ukusiza amabhizinisi ukuthi akhule, izinsizakalo zethu zingabizi kakhulu. Uma unemibuzo, ungaxhumana futhi nabamele abathengi bethu lapha . Bahlala bekulungele ukubhekelela izidingo zakho. Banomusa futhi bathande ukuzwa kuwe ngakho-ke ungazigodleli. Bazophendula yonke imibuzo yakho ezinhlelweni zethu noma imibuzo ehlobene ne-SEO. Silangazelela ukuzwa kuwe.